Business

Business Studies 1: Business Basics (Starting a Business) and Marketing

• Enterprise and business ideas
• Transforming resources
• Business plans
• Legal structure and raising finance
• Locating the business and employing the people
• Financial planning
• Market research

Business Studies 2: Marketing in a Competitive Environment Marketing

• Understanding markets
• The marketing mix and the 4 Ps Marketing and competitiveness

Business Studies 3: Human Resources and Operations Management

• Human Resources
• Organisational structures
• Communication
• Management and leadership
• Motivation
• Measuring the Effectiveness of the Workforce
• Recruitment, Selection and Training
• Making operational decisions
• Technology
• Quality and Customer Service

Method of Assessment: End of unit examination