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Business Studies 1: Business Basics (Starting a Business) and Marketing

  • Enterprise and business ideas
  • Transforming resources
  • Business plans
  • Legal structure and raising finance
  • Locating the business and employing the people
  • Financial planning
  • Market research

Business Studies 2: Marketing in a Competitive Environment Marketing

  • Understanding markets
  • The marketing mix and the 4 Ps Marketing and competitiveness

Business Studies 3: Human Resources and Operations Management

  • Human Resources
  • Organisational structures
  • Communication
  • Management and leadership
  • Motivation
  • Measuring the Effectiveness of the Workforce
  • Recruitment, Selection and Training
  • Making operational decisions
  • Technology
  • Quality and Customer Service

Method of Assessment: End of unit examination