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Graphic Communication

Students will be introduced to a variety of experiences and explore a range of graphic media, techniques and processes.

Candidates will explore relevant images, artefacts and resources relating to fine art, past and present, European and non-European. This will be integral to the investigating and making process allowing the candidates to demonstrate their understanding of different styles, genres and traditions.

Students will explore drawing using a variety of methods and media and should use sketch books/workbooks/journals to underpin their work and realise the importance of ‘process’ as well as the’ product’.

Areas of study will include

  • Illustration
  • Advertising
  • Packaging Design

Skills and Techniques

  • Understand the meaning, function, style, scale, colour and content.
  • Awareness of their intended audience.
  • Ability to respond to an issue, concept or idea, working within a brief.
  • Appreciation of the relationship of form and function.
  • Appreciation of the appropriate use of typography, signs and symbols.
  • Understand the variety of materials and genres within graphics.

Knowledge and Understanding

  • How ideas and feelings and meanings can be conveyed and interpreted in images and artefacts.
  • Historical and contemporary developments and different styles and genres.
  • How images and artefacts relate to social, environmental, cultural and/or ethical contexts and to the time and place in which they were made.
  • Continuity and change in different styles, genres and traditions relevant to Graphics.
  • The working vocabulary and specialist terminology.

Content

  • Typography
  • Packaging
  • Public awareness campaigns

Assessment

This will be continuous over the first two terms and will make up the coursework portfolio and will carry 50% of the marks. A set project will be given at the end of the Spring Term which will carry the remaining 50% of the marks.