This course is intended for those with an interest in Business, Advertising and/or the Media. It is both practical and theoretical, combining elements of Graphic design and Media studies.
The aim of the course is for students to become aware how businesses and/or organisations promote themselves and their services visually.
Areas of study
- Media theories of language, representation, institution and especially audience
- How to read the media
- Advertising and its aims
- Advertising markets
- Areas of advertising, both page and time based, such as retail products and services, marketing of TV programmes and films, public awareness campaigns
- Advertising techniques, such as synergy and ‘empty referencing’
- Advertising and the law
- Studying such advertising as produced by companies such as Coca-Cola, Flora, Honda and M&S
Skills and techniques
- The ability to analyse advertising or package design using specialist terminology.
- The ability to make critical judgements.
- To express themselves coherently both verbally and on paper.
- The ability and confidence to express and communicate knowledge and understanding.
Knowledge and Understanding
- The foundations and knowledge and understanding the principals of advertising, practitioners and works, considering the way that these change and evolve within chronological order and other frameworks.
- Awareness of advertising and media terms, concepts and issues.
- Knowledge and understanding of the significance of techniques and materials in the creation of an advertisement or package design.
- Understand the principal methods of analysis and interpretation.
- Understand the relationship between society and advertising within historical and other frameworks.
Essays and practical projects are assessed throughout the year, and an end of year exam consists of a project and a written analysis of an unseen text.